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| "Concept Page 1" |
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| "Concept Page 2" |
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| "Concept Page 3" |
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| "Concept Page 4" |
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| "Concept Page 5" |
The conceptual phase of the advertisement project was easier than I thought. Since it was supposed to be 75 drawings, I was nervous. However, I ended up doing 25 concepts and fitted them to the different formats. Once I did that, the concept drawings became easy.
Of the 25, I was surprised that 21 actually worked over all 3 formats. The Ocha Army concept could work from a graphic and flash standpoint.
The project itself would require a lot of illustrator work first, but I'm not worried.
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